Jeff Lange’s Résumé

Experience

Rosalind Franklin University
Director of Digital Experience
April 2023 – Present (1 year 4 months)

Improved SEO and website performance to increase annual traffic over 2x and 14x faster page load times, improved mobile navigation, and streamlined UI/UX.
Implemented webpage content and file governance policies to identify content that needed updating and reducing AWS S3 file storage costs.
Manage a team of 2 full-time staff.

Rosalind Franklin University
Director of Marketing
July 2018 – April 2023 (4 years 10 months)

Implemented new project management system to gain visibility, simplify planning, improve collaboration, and streamline workflow for our marketing team.
Improved donor and prospective student communication pipelines to increase CTR.
Managed a team of 7 full-time staff.

Rosalind Franklin University
Director of Digital Marketing
December 2014 – July 2018 (3 years 8 months)

Led a complete website redesign and information architecture overhaul, then continuously improving performance.
Increased students’ requests for admissions information through the website 16% on average across all programs.
Presented executive dashboards and improvements to president’s cabinet and other departments regularly.
Managed a team of 3 full-time staff.

Rosalind Franklin University
Web Content Specialist
December 2013 – December 2014 (1 year)

Managed and created Google AdWords campaigns to target prospective students, including new Ad Extensions features.
Improved web content quality using SiteImprove, CrazyEgg, and Google Analytics. Identified and eliminated over 2,500 broken links and typos across the website.
Redesigned monthly email newsletter to be mobile friendly and increase open rates 25.3% and clicks 50.1%.

Valparaiso University
Assistant Director of Creative Services
June 2011 – November 2013 (2 years 6 months)

Configured and maintained PayFlow Pro (PayPal) RSVP forms with email verification for large events.
Redesigned and restructured the website for the law school.
Launched CoverItLive, an interactive chat with a photo stream, video feed and live stats for athletics events.
Conceptualized, produced, shot, edited and uploaded marketing videos including a custom “JibJab” style project.
Official photographer for basketball, baseball, softball and bowling, and created a photo library organization structure that aided graphic designers and writers in locating photos faster.

CollegeKidApp
Co-Founder, Designer
April 2009 – August 2010 (1 year 4 months)

Created “Battery Go!” for iPhone and iPod Touch, which reached #72 paid iPhone app in 2 days.
Received press coverage from The New York Times, Macworld, PCMagazine, Fox Business News, Chicago Sun-Times, and NBC Chicago.

Valparaiso University Information Technology
Help Desk Student Consultant
May 2009 – May 2011 (2 years)

Provided first level customer and technical support for students, faculty, staff and guests.
Removed and prevented viruses, malware, trojans and spyware.
Contributed to and edited the internal documentation and training wiki.

Valparaiso University Information Technology
Programmer
August 2008 – May 2009 (2 years)

Created several applications in PHP for university use, including a homecoming court voting application, and the “Top 150 Most Influential Valpo People” voting system.

Valparaiso University, May 2011

Bachelor of Arts, New Media – Journalism

TV / Radio – Minor 3.498 / 4.0

HTML / PHP / CSS / MySQL

Photoshop CC

Photography / Videography

Blender 3D