Jeff Lange's Resume


Experience

Rosalind Franklin University
Director of Digital Marketing
December 2014 – Present (2+ years)

  • Manage a team of 3 full-time staff.
  • Led a complete website redesign and information architecture overhaul, now continuously improving performance.
  • Increased students’ requests for information through the website 16% on average across all programs.
  • Present overview of tools and improvements to president’s cabinet and other departments regularly.

Rosalind Franklin University
Web Content Specialist
December 2013 – December 2014 (1 year)

  • Managed and created Google AdWords campaigns to target prospective students, including new Ad Extensions features.
  • Improved web content quality using SiteImprove, CrazyEgg, and Google Analytics. Identified and eliminated over 2,500 broken links and typos across the website.
  • Redesigned monthly email newsletter to be mobile friendly and increase open rates 25.3% and clicks 50.1%.

Valparaiso University School of Law
Assistant Director of Creative Services
June 2011 – November 2013 (2 years 6 months)

  • Configured and maintained PayFlow Pro (PayPal) RSVP forms with email verification for large events.
  • Redesigned and restructured the website for valpo.edu/law.
  • Launched CoverItLive, an interactive chat with a photo stream, video feed and live stats.
  • Conceptualized, produced, shot, edited and uploaded marketing videos including a custom “JibJab” style project.
  • Official photographer for basketball, baseball, softball and bowling.

CollegeKidApp
Co-Founder, Designer
April 2009 – August 2010 (1 year 4 months)

  • Created “Battery Go!” for iPhone and iPod Touch.
  • Reached #72 paid iPhone app in 2 days.
  • Received press from Macworld, PCMagazine, Fox Business News, Chicago Sun-Times, NBC Chicago and the Christian Science Monitor.

Valparaiso University Information Technology
Help Desk Student Consultant
May 2009 – May 2011 (2 years)

  • Provided first level support for students, faculty, staff and guests.
  • Removed and prevented viruses, malware, trojans and spyware on student, faculty and staff computers.
  • Contributed to and edit the internal wiki.

Valparaiso University Information Technology
Programmer
August 2008 – May 2009 (2 years)

  • I created several applications in PHP for university use. One application I built was for homecoming court voting, and another large project was the “Top 150 Most Influential Valpo People”

Education

Valparaiso University, May 2011

Bachelor of Arts, New Media – Journalism

TV / Radio – Minor 3.498 / 4.0


Skills

HTML / PHP / CSS / MySQL

Photoshop CC

Photography / Videography

Blender 3D